In March 2015 Florida Blue wanted to switch the responsive features of their members’ website into a mobile application where members could access their accounts, see the benefits and claims, and above all manage their health plans from their mobile devices. Florida Blue has approximately 4 million health care members and serves 15.5 million people in 16 states through its affiliated companies.
This initiative was planned to happen in several stages, and I was the lead UX designer to come up with the idealization and design consent of this application.